Privacy policy

1. Introduction

This Privacy Policy explains how AdsCompass International Ltd ("we", "us", "our") collects, uses, discloses, and protects information when you use our website, platforms, dashboards, SDKs, APIs, and other advertising services ("Services"). It incorporates compliance with Google CMP (IAB TCF v2.2) standards for consent management.

2. Data Controller

Company name: AdsCompass International Ltd
Registered office: 311 Shoreham Street, Sheffield, S2 4FA, United Kingdom
Contact email: support@adscompass.com

3. Data We Collect

-Technical and device information (IP, browser, OS, device identifiers, user-agent, referrer, URL)
-Advertising and usage data (ad impressions, clicks, conversions, frequency, campaign names and IDs)
-Approximate location (country, city)
-Partner-provided data (publishers, advertisers, DSPs, SSPs, analytics, anti-fraud)

4. Purposes of Processing

AdsCompass processes data for the following purposes:
-Deliver and measure ads
-Personalization and targeting
-Campaign analytics and reporting
-Fraud detection and prevention
-Platform security and integrity
-Legal compliance

5. Legal Basis

AdsCompass collects data according to the following legal basis:
-Consent (via Google CMP) for non-essential cookies and advertising
-Legitimate interests for fraud prevention and basic analytics
-Contractual necessity per Terms and Conditions
-Legal obligations

6. Google CMP and Consent Management

AdsCompass uses a Google-certified CMP compliant with IAB TCF v2.2 to collect and manage user consent.
Consent signals are transmitted to advertising partners, DSPs, SSPs, and ad exchanges.
Users can accept, reject, or customize preferences for cookies and data processing.
CMP ensures blocking of non-essential cookies until valid consent is obtained.

7. Cookies and Similar Technologies

Cookies, pixels, SDKs, and local storage are used according to consent.
Strictly necessary cookies are always active.
Advertising, analytics, and functional cookies are conditional on user consent.

8. Data Sharing

AdsCompass shares data with advertisers, publishers, DSPs/SSPs, ad exchanges, analytics and anti-fraud providers.
Data transfer outside the EU/EEA is secured via SCC or other lawful mechanisms.

9. User Rights

User has the right to access, correct, delete, restrict and transfer personal data.
Withdraw consent via CMP or email: support@adscompass.com
User has opt-out options for EU, CCPA/CPRA, and GPC signals.

10. Applicable minimum age

Services are not directed to children under the applicable minimum age. We do not knowingly collect data from children.

11. Updates

Policy updates are published with an updated "Last updated" date.